Closing Alberta’s tech talent gap with a fresh approach to digital marketing training

Posted by The A100 | January 24, 2022

A100 is thrilled to announce that we’ve partnered with some of the biggest players in Alberta’s tech sector to launch the OnRamp Growth Marketing Bootcamp, an 18-week course designed to give early career marketers the skills they need to succeed in tech marketing.

Together with 321 Growth Academy (and with funding from SAIT’s School for Advanced Digital Technology and Alberta Enterprise Corporation), we developed the training program to help address Alberta’s tech marketing talent gap and help companies hire talent who can hit the ground running on day one.

In OnRamp, participants learn with real companies and real projects, under the guidance of industry experts who’ve driven growth inside some of Alberta’s most successful tech companies.

Tech companies in Alberta are growing at lightning speed, but a labour shortage means they can’t always find the talent they need. And that’s slowing down the growth. Meanwhile, new grads are chomping at the bit to join Alberta’s tech companies, but to succeed they need more focused training in growth marketing, not to mention a tech 101 foundation and a crash course in company culture.

“Alberta tech growth is explosive,” says Tamara Woolgar, Executive Director, A100. “Now is the ideal time for young people—and marketers in particular—to move into the tech industry.”

When training’s over, OnRamp matches its cohorts with interested tech companies who are eager to hire talent ready to contribute from day one.

OnRamp is the most recent collaboration adding to the A100’s growing portfolio, which also includes the Start Alberta deal flow platform, relaunched in June 2021.

Interested in learning more about how your company can participate in OnRamp? Check it out. Or, book a call to get started.